Why You Should Track Your Website (And What to Look For)
One common mistake we see clients make is launching a website then never touching it again.
Launching your website is just the beginning. A beautiful design means nothing if it’s not performing. That’s why ongoing tracking, analysis, and optimisation are critical to your website’s success.
At Four UX Studio, we offer a monthly retainer service where we continuously monitor your website’s performance, interpret the data, and make meaningful changes based on real user behaviour. Not guess work.
Here’s why continuous tracking matters and what you should be monitoring:
1. User Behaviour Changes Over Time
People evolve and so do their expectations. What worked 12 months ago might be confusing or outdated today. Tracking helps you stay aligned with your audience and adapt before performance dips.
2. Technology and Search Engines Change
New devices, browsers, and Google algorithm updates can affect how users experience your site and how it ranks. Without tracking, you won’t know if your site is falling behind.
3. You Catch Issues Early
Broken forms, slow pages, dead links, or bounce spikes can creep in unexpectedly. Regular monitoring means these issues are caught and fixed fast.
4. Data Fuels Smarter Decisions
The more you understand your users, the better you can serve them. Want to increase conversions? Improve time on site? Lower bounce rates? Tracking shows what’s working and what needs attention.
What Should You Be Tracking on Your Website?
Here’s what we regularly track for clients on a Four UX Studio retainer:
1. Traffic & User Sources
Where are users coming from? (Organic search, paid ads, social, direct)
Are your marketing efforts driving the right traffic?
Are visitors new or returning?
2. Search Performance
Which keywords are bringing users to your site?
Are you ranking well for the terms that matter?
Is your content being indexed correctly?
3. User Behaviour
Which pages are most visited?
Where do people drop off?
Are CTAs being clicked?
How far down the page are people scrolling?
4. Device and Browser Data
Are people on desktop, tablet, or mobile?
Are there issues with certain browsers or devices?
5. Site Speed and Technical Health
Page load time (especially on mobile)
Core Web Vitals (Google ranking factors)
Broken links, 404 errors, or server issues
6. Conversion Metrics
Form submissions, newsletter signups, or purchases
Funnel steps: where people fall off before converting
Call-to-action performance
7. A/B Testing and Heatmaps
Which layout or copy performs better?
Where do users hover, click, and get stuck?
Our monthly website performance retainer includes:
✔ Analytics and analysis
✔ Monthly data reports with insights
✔ Suggestions and actions to improve performance
✔ Design or UX tweaks based on real behaviour
✔ Ongoing support, updates, and expert advice
We're not just reporting numbers. We’re actively improving your site, based on what the data actually says.
Your website should evolve as your business and audience do. Don’t let it sit idle. With Four UX Studio’s ongoing support and data-driven optimisation, your digital product can grow, adapt, and keep delivering value.
Want us to track and improve your site each month?
Let’s talk about a website tracking retainer.
