Build is Just The Start. Tracking and Monitoring Your App is Growth.
Launching an app isn’t the finish line, it’s just the start. Once your product is in users’ hands, the real work begins: monitoring, learning, and optimising based on how people actually use it.
At Four UX Studio, we offer a monthly app performance retainer, where we track your app’s data, spot usability issues, and implement smart design and UX improvements over time.
Here’s why this matters and what we keep an eye on post-launch:
1. User Expectations Change Quickly
What users loved at launch might not meet their needs six months later. Tracking lets you respond to changing behaviours, expectations, and trends before your app starts losing users.
2. Bugs and UX Issues Don't Always Show Up Immediately
Even with thorough quality assurance, bugs and usability problems can surface when real users interact with your app at scale. Continuous tracking helps catch friction points early before they impact ratings or revenue.
3. App Stores Reward Quality and Engagement
Your app’s ranking in the App Store or Google Play is influenced by performance metrics: retention, crashes, reviews, and usage patterns. Monitoring these metrics helps keep your app competitive and visible.
4. Data Beats Assumptions
Whether you want to boost user retention, increase conversions, or improve features, decisions based on real data are always more effective than guesswork.
What Do We Track in Your App?
With a Four UX Studio retainer, we monitor and analyse the following app metrics to drive continuous improvement:
1. User Retention
How often are users returning after install?
Where in the journey do they drop off?
Are retention rates improving with updates?
2. User Journeys & Behaviour Flow
What paths are users taking through your app?
Are key features being used as intended?
Are users getting stuck or abandoning screens?
3. Crash Reports & Technical Issues
Are there unexpected crashes or errors?
Are certain devices or OS versions experiencing more problems?
Are there loading delays or broken features?
4. Device & Platform Breakdown
What devices and operating systems are most common?
Are there display or interaction issues on certain devices?
5. Interaction Metrics
Which buttons are tapped? Which features are ignored?
Are call-to-actions being seen and used?
Are gesture-based interactions intuitive?
6. Conversion & Goal Tracking
Are users completing core tasks (e.g. signups, purchases, bookings)?
Where do users abandon key funnels?
7. Feature Adoption & A/B Testing
Which new features are users engaging with?
Do interface changes improve usability?
What’s driving in-app upgrades or subscriptions?
Our monthly App Tracking & Optimisation Retainer includes:
✔ Ongoing tracking
✔ Monthly performance reports with actionable insights
✔ Design tweaks and UX improvements based on user behaviour
✔ Bug monitoring and prioritisation
✔ Strategic feature updates based on usage trends
✔ Expert support from a UX/UI team
Don’t Just Build an App. Grow It.
Apps are living products. The best ones evolve with their users through data, iteration, and design. At Four UX Studio, we help businesses take their app beyond the launch stage and into long-term success.
Want to start tracking and improving your app today?
Contact Four UX Studio about our app optimisation retainers.
